4 min read time
In startups and scaling businesses, the CEO wears many hats by default.
Maintaining the day-to-day operational needs of business is vital for success, but it’s also incredibly time-consuming. And when you have a small team, that burden is even greater.
When leaders can focus on the logistics of starting and running a business without worrying about managing tasks that require more specialization, they have more time to focus on the core of their business – and becoming profitable.
With access to CQuence Health’s professional services, our holdings and portfolio companies have just that. And with the backing of our in-house expertise, they have the added peace of mind that comes with knowing things are getting done correctly.
Operational Support to Fuel Your Growth
CQuence’s investment partnership is anything but typical.
Our multifaceted approach maximizes results so the companies we invest in can scale quickly while impacting more patient lives. This ultimately means making the world a better place – for patients, families, providers and communities.
As a healthcare investment company, we provide the investment capital necessary to get a business off the ground. We also work alongside the companies we invest in by providing the strategic guidance to set them up for success.
Our commitment goes one step further by providing professional services to help businesses achieve their goals and thrive.
“Entrepreneurs are short on time and resources,” said Chad Brough, Vice President of Growth at CQuence. “Offloading the daily tasks it takes to run a business is a huge relief for our holdings and portfolio companies, but it also requires trust.”
“Because of our unique approach, we’ve already established a deep level of mutual trust with company leaders by the time a capital investment is made. We also have a good pulse on their business needs and how we can lend support. That makes it easier for our professional services teams to efficiently plan and execute the next steps that make sense for their growth, maximizing their results and investment.”
Best-in-Class Professional Services
CQuence offers expertise in accounting and finance, human resources, marketing, information technology, strategy and sales leadership. Our professional services teams provide personalized support with a premium level of service.
Our holdings and portfolio companies leverage the expertise of our professional services in ways that make sense for their business’s needs.
Finance and Accounting
Sound business management is directly tied to a business’s financials.
Finance and accounting practices provide insights to make informed decisions to guide a business through pre-profit and beyond.
From financial forecasting and reporting to budgeting and tax compliance, the finance and accounting services at CQuence provide companies with a financial foundation to sustain and nurture business growth.
Human Resources
People are everything in a business.
At a minimum, clear HR practices protect employers and employees alike and help employees understand their roles and responsibilities. But it’s also important to proactively plan for the attraction and retention of top talent, especially in a startup, where resources are limited.
CQuence’s HR experts advise on and help with essential structure-related tasks like hiring and onboarding, benefits administration and compensation. We make sure the focus on people doesn’t get lost as a company grows.
Mikroscan provides digital pathology, telemicroscopy and image archive services to pathologists to support a more accurate diagnosis. CEO Martin Stuart, PhD, recently consulted with CQuence HR to address growing health insurance premiums by looking at alternatives to their current professional employer organization (PEO) plan.
“We were able to virtually eliminate a huge increase in premiums by shopping around with the input and expertise from CQuence,” said Dr. Stuart. “This allows us to focus on the things that are important, as far as our customers are concerned, and a lot less on internal administration.”
Marketing
A business cannot thrive if it cannot attract or retain customers. That’s where marketing comes in.
CQuence’s robust marketing professionals get your name out there, equip you with the right message and cut through the noise to ensure you’re heard. We lead branding efforts to establish visibility, craft value propositions to showcase your business’s unique advantages in the market, develop targeted campaigns to drive sales and revenue, and more.
WasteMedX, an eco-friendly medical waste disposal company, enlisted the help of CQuence’s marketing services early on. As a disruptive technology on the operational side of the healthcare industry, WasteMedX works primarily with executive leadership in large hospitals and health systems. Creating a recognizable brand was vital to establish the credibility needed to grow their customer base. The CQuence marketing team worked closely with WasteMedX, equipping them with a brand identity, website and collateral to support their sales growth.
“CQuence has been a great partner,” said Tim Miller, President of WasteMedX. “Having CQuence involved and utilizing some of the services, like marketing, has allowed us to ramp up at a reasonable rate and access expertise you can’t get anyplace else.”
Information Technology
In today’s digital world, IT is an inescapable component of business structure. By keeping technology up-to-date and secure while resolving technical issues quickly, IT departments ensure businesses run efficiently.
CQuence’s IT service offers skilled technical expertise and knowledge across the spectrum of IT needs, including technical support, telecom, software and network management, security, and cloud services. Our team also assists with procurement and, in some cases, management of integral business tools like laptops, enterprise software and cell phones.
Strategy
Strategy is the foundation of any business.
Profitability and reliable cash flow are top objectives of most businesses, but they aren’t achievable without a strategic plan in place. Every business must set strategy to create value and guide decision-making.
CQuence’s extensive expertise in healthcare and entrepreneurship provides access to strategic planning, business development and industry research to set companies up for long-term success.
CQuence has partnered with DocPanel, a digital health company that has connected hospitals and large health systems with sub-specialty radiologists since the company was first established in 2016.
“CQuence was fully involved with our initial strategic plans in the early years,” said Nirish Mathias, founder and CEO of DocPanel. “They helped us create a plan and break it down into achievable goals. We’ve continued to use all of those plans eight years later.”
The Right Partner for Business Growth
While wearing the many hats of a business is necessary in the beginning, leaders must prioritize their company’s needs before the balancing act gets in the way of progress.
CQuence’s goal as a strategic partner to our dynamic portfolio of healthcare companies is to enable your success and fuel your growth. Access to our professional services empowers our holdings and portfolio companies to reach new heights, so we can shape the future of healthcare together.
If you’re looking to take your healthcare business to the next level, reach out to see how we can partner.