Headquartered in Indiana, WasteMedX was founded by the Miller brothers, whose expertise in hospital construction brought them into close contact with facilities managers around the country. While moving from construction project to construction project, Tim and Tom Miller realized how inefficient, expensive and environmentally harmful most hospitals’ waste disposal processes truly were.
In 2016, the Millers became privy to a brand-new waste disposal process known as ozone treatment, and they instantly knew it would be a gamechanger for bio-hazardous medical waste disposal. They founded WasteMedX on the belief that hospital waste treatment and disposal could be more efficient, less costly and help hospitals achieve their sustainability goals.
When debuting a brand new technology, one that sounds too good to be true (it saves money and improves sustainability), crafting a standalone identity is crucial. Unfortunately, the Millers’ background in construction, combined with a necessary focus on getting their manufacturing processes up and running, left them little time to build an identifiable brand that would distinguish them in the marketplace.