CQuence Health Group, together with the Cassling Family Foundation and the American Heart Association – Omaha, is delighted to announce its “Healthier Generation Sponsorship,” designed to help children lead more active and healthy lives.
Today, about one-in-three American kids and teens are overweight or obese, nearly triple the rate in 1963. In addition, children face health issues that previously weren’t seen until adulthood. These include high blood pressure, type 2 diabetes and elevated cholesterol levels.
According to Mike Cassling, CEO of CQuence Health Group, the key to preventing health issues is physical activity, but nearly two-thirds of kids don’t get enough.
“Going ‘out to play’ isn’t the same for today’s kids. Plus, schools are dealing with shrinking budgets and are unable to provide the necessary recess and PE equipment to support the AHA’s recommendation of 60 minutes of daily physical activity,” said Cassling. “Not only does lack of physical activity impact kids health, it also affects their self-esteem, social skills and academics.”
The sponsorship goes beyond general childhood obesity awareness to really focus on outcomes.
“The more we keep our kids active today, the better chance they have at living a heart-healthy lifestyle,” said Jennifer Redmond, executive director for the American Heart Association – Omaha. “This is important because children under age 13 who are overweight may start developing heart disease as early as age 25.”
That’s why CQuence Health Group is honored to support the AHA through this sponsorship to ensure every child has access to the tools necessary to live a healthy and active lifestyle.
The sponsorship will be in place for all three American Heart Association – Omaha flagship events: Omaha Go Red for Women, The Omaha Heart & Stroke Ball and the Omaha Heart Walk. The sponsorship will bring the theme of healthy kids to all three events as attendees will be encouraged to bring a sports ball to the events. Companies throughout the community and their employees can donate balls even if they are not attending the events. Balls can be brought to the American Heart Association – Omaha office at 9900 Nicholas Street, Suite 200, Omaha, NE 68114. These sports balls will be given out to schools, community centers and after school programs.
In addition, the sponsorship will support a social media and billboard campaign with the goal of providing healthy tips to kids.
About CQuence Health Group
Based in Omaha, Neb., CQuence Health Group is the parent company to a growing portfolio of healthcare organizations. While all of its companies are diverse, they share the common goal of taking care of the patient through diagnostic medical equipment, care coordination software and other healthcare products and services. CQuence’s current partner companies are Cassling, a full-line Siemens dealer and advanced partner, and Ensocare, which provides care coordination solutions that help manage patient care transitions, reduce length of stay and decrease readmissions.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.
About the American Stroke Association
The American Stroke Association is devoted to saving people from stroke – the No. 2 cause of death in the world and a leading cause of serious disability. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat stroke. The Dallas-based association officially launched in 1998 as a division of the American Heart Association. To learn more or to get involved, call 1-888-4STROKE or visit StrokeAssociation.org. Follow us on Facebook and Twitter. The American Heart Association/American Stroke Association receives funding mostly from individuals. Foundations and corporations donate as well, and fund specific programs and events. Strict policies are enforced to prevent these relationships from influencing the Association’s science content. Financial information for the American Heart Association, including a list of contributions from pharmaceutical companies and device manufacturers, is available at heart.org/corporatefunding.